What can business learn from how Google innovate

Google have launched over 600 products. How do they do that and what can we learn from them? At the heart of their innovation are their “8 Pillars”.

1 MISSION THAT MATTERS
Have a mission that matters. Google’s mission is to ‘organize the world’s information and make it universally accessible and useful.’ This simple statement to guide all of their business decisions.

2 THINK BIG, START SMALL
No matter how ambitious the plan, you have to roll up your sleeves and start somewhere. When Larry Page wanted to start Google Books he bought a scanner and started scanning books himself

3 CONTINUAL INNOVATION
An iterative process towards business traches invaluable lessons for that business. Don’t let the perfect be the enemy of the good.

4 IDEAS EVERYWHERE
Some of the best ideas that have become Google Products have started out as small ideas from employees or business partners. They have an ideas board on a wall at Google’s headquarters in Mountain View

5 SHARE EVERYTHING
Google employees know pretty much everything that’s going on and why decisions are made. Sharing information and ideas can lead to unexpected and innovative outcomes.

6 FUEL WITH DATA
While Google spark their business fire with with imagination, they fuel it with data. And Google have tools like “Trends” and “Insights” to help all businesses do that.

7 BE A PLATFORM
Google allows developers to use their tools as a platform for added functionality. For example Google earth can have layers added to it to increase functionality. This platform approach puts Google products at the core of many other products

8 NEVER FAIL TO FAIL
Knowing that it’s okay to fail can free you up to take risks. In the post Covid world things will move so fast the moment you stop taking risks is the moment you get left behind.

KEY GOOGLE TRAINING
When I started PlanPotential I wanted to know more about Digital Marketing. Google Digital Garage was an excellent resource for that. https://learndigital.withgoogle.com/